創意與設計的差別：從易開罐造型行動電源之爭談起
本文之圖文版在這裡：http://vincentchen123.blogspot.tw/2015/08/blog-post_27.html 本文發表於北美智權報第140期：《創意與設計的差別：從易開罐造型行動電源之爭談起》 －－－ 日前某知名超商推出拉拉熊「罐子」造型行動電源集點活動，沒想到卻引發抄襲爭議，國內一家行動電源業者跳出來呼籲，希望「支持中小企業設計原創，尊重初衷」。到底「創意」與「設計」之間的差別是什麼？設計又該如何取得法律的保護呢？ 最近有一則新聞《抄襲？各執一詞 超商：無專利、業者：知名度高》（註1）正好提供我們一個難得的實例，可以用來說明創意與設計的差別，還有設計可以取得法律怎樣的保護。 該新聞中某行動電源業者說他之前曾和某連鎖超商同集團其他通路合作，推出連鎖咖啡店的「罐子」造型行動電源，質疑對方將製作技術學走，推出人氣拉拉熊「罐子」造型行動電源，「涉嫌抄襲」。但超商表示，集團內企劃團隊各自獨立，也有確認過智財局沒有相關申請，推出產品一切合法！而這兩個罐子造型的行動電源設計，如圖一所示。 圖一、受到抄襲爭議的拉拉熊行動電源
群眾募資爭議多：眾志成城抑或群魔亂舞！？
群眾募資（crowdfunding）平台近年來可說是風起雲湧，成為微型或初次創業者的搖籃。美國最富盛名的群眾募資平台：IndieGoGo（註1）及Kickstarter（註2）分別於2008及2009年即已成立，而台灣目前最具規模的群眾募資平台flyingV（註3）成立至今也已有近三年的時間，flyingV甚至有朝海外募資發展的計畫（註4）（可參考北美智權報第91期文章：「群眾募資平台竄紅藉社會大眾力量來圓夢」）。群眾募資，即為向一般普羅大眾籌募資金之意，本文則專指有創意或點子想要完成一特定專案計畫（project或venture）之提案者或發起者（註5），經由這些群眾募資平台網站（註6），得到支持者或贊助者的資金上的幫助（註7）之過程，提案者藉由支持者的資助而得以將該專案付諸實現，簡單來說，群眾募資可謂「眾志成城」於現代重現。 群眾募資的特點之一就在於，提案者常是本身籌資能力不足或原有資金相當有限的公司或個人，此時當提案者利用群眾募資方式募集種子基金（seed money），不僅可降低其融資門檻（註8），而一定程度上得以鼓勵提案者勇於嘗試將其創
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